by Louisa Graves & Lisa Matsuda

If you’re anything like me and love researching anti-aging ingredients you may have come across stem cells in your search. Stem cell serums are now found in anti-wrinkle creams and serums. Celebrities like Jennifer Lopez and Michelle Obama are huge fans of this potent anti-aging ingredient. All you need to do is take one look at those two to see how effective it really is! I mean, could you believe that J-Lo was 50 at her recent Superbowl performance?

Stem Cells: A Favorite Skin Preserver 1

The magic ingredient behind our popular anti-aging serum, Stem Cell Serum is Swiss apple Uttwiler Spatlaubestem (PhytoCellTech™ Malus Domestica). This rare apple remains unspoiled, unspotted, and flavorful long after other apples have rotted away (, 2020). Scientists have discovered how to use these plant stem cells to keep skin smooth and unspoiled, just like the apple they come from!

How Stem Cell Serum works

Our skin has millions of stem cells that rejuvenate, restore, and renew our skin. Our private label Stem Cell Serum (also sold in spas and far more expensive!), is a clean and highly effective formula that targets chronological aging. The idea behind this amazing serum, that so many women love, is that it works to preserve your existing stem cells, helping them last longer, enabling those exact same cells to continue to form new tissue. Skin renewal is THE most important factor in anti-aging. It prevents fine lines, sagging, and dark spots. Some of my clients use it on their bodies! I kid you not.

Our Stem Cell Serum keeps those stem cells charged and ready to renew, extending the life of your skin and rejuvenating the cells that are working hard to keep your skin plump and firm.

Apply Stem Cell Serum nightly after cleansing and toning your skin.

Want to Speed Your Results?

HBS Stem Cell Serum

For even faster results, if you’re a regular user of a micro skin roller, the Stem Cell Serum is a must-have! My micro skin roller needles are 1.5mm for deeper penetration and maximum skin rejuvenation. The micro skin roller needles will gently push the Stem Cell Serum into the dermis for even better wrinkle-fighting and collagen production. This has even worked for some women to eliminate the age pitting in their chins! Watch the video on the Micro Needle Roller page on How to Safely Use a Micro Needle Roller on the Face.

Micro Skin Roller

Stem Cell serum is available at, always at maximum strength, always the lowest price!

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At Home Spa Treatment Using Stem Cell Serum & Micro Needle Roller

What you will need:

Micro Skin Roller (I offer 1.5 mm for best results)

Stem Cell Serum

100% Pure Emu Oil (if vegan or vegetarian, use Night Perfect instead)

Facial Flex (optional)

  1. To the neck and jawline, apply Stem Cell Serum in an upward motion.
  2. Again, using an upward only motion, roll the micro skin roller upwards 5 times. Be gentle, so the skin only turns pink. If you bleed, you are pushing too hard!
  3. Apply more Stem Cell Serum to this freshly treated area.
  4. Next, run the roller across your jawline from left to right, or right to left. Do this 5 times.
  5. Go back to the neck area and roll the micro skin roller across your neck this time. Do this another 5 times.
  6. Finally, apply 100% emu oil on your neck and jawline to calm the skin and push the ingredients down deeper into the dermis.

Optional step: Using the Facial Flex, do 120 to 150 reps for further tightening of the jawline and cheeks.

Every week, add an extra pass for a maximum of 10 passes.

For more great anti-aging creams, serums, and wrinkle fighters, visit! Always free from parabens, phthalates, fragrances, petrochemicals and mineral oils!




by Louisa Graves & Lisa Matsuda

HBS Skin News Look YoungerIf you’re a neat freak like I am, this Covid-19 pandemic probably has your house in top sanitized condition. With all the uncertainty around this virus, why risk it? Ask any of my family members and they will all tell you that I travel with a few “safe” sanitation supplies. I can’t help it: I need to know that my utensils are clean at restaurants and that the door handles are germ free!

The grimiest places are not always where we think they will be. Workplaces, hands, cellphones, keyboards, kitchens, and money round out the top 6 dirtiest items and places that we come into contact with on a daily basis. We might as well add our hands to that list as they touch everything!

I am also a big believer in NOT touching your face unless your hands are washed clean. It’s not hard to do, even when our noses get itchy or we get something in our eyes. Just use a tissue. I even wash my hands before my nightly skincare routine. Sounds excessive, yes, but washing my face with dirty hands feels counterproductive to me!  We do so many things subconsciously that we don’t realize we might be getting ourselves sick! Such as applying lip balm with an unwashed finger, or rolling up your yoga mat! Yikes. Don’t roll it! Just fold it so the inside stays clean. You’re laying on a mat that was on a dirty, sweaty floor.

The following tips have helped me and many other feel less stressed about staying safe and germ free, whether you’re out in public or at home. They are super simple and super effective!

Stress free Public Places

Hand sanitizer is a big seller right now and is sold out everywhere. I don;t care for it, actually, since it’s loaded with other bad chemicals. So I make my own at home using distilled white vinegar which can be found everywhere and the last time I checked, was still in stock everywhere!  White vinegar is a wonderful cleaner as it is highly acidic, making it an inhospitable environment for germs and because most  public washrooms are closed right now. My healthy hand sanitizer is an absolute must to take with you wherever you go. Use it on your hands, menus, cutlery, your cell phone and other germy places and items!

Here’s what I do:

Place 8-10 paraben and phthalate-free baby wipes such as Seventh Generation® or plain paper towels/napkins into a zip lock sandwich bag. Add 2 tsp. Heinz® white distilled vinegar and keep the sealed bag in your purse.

Cleaning At Home

How many times a week do you do a deep clean now that you are probably at home more often than not? I am always disinfecting and cleaning the surfaces in my home. As I mentioned before, I was a germaphobe before this happened and I will continue to be once this is over! Thankfully, I have a supportive husband who is just as clean as I am and helps me out a lot!

I do not like using products with preservatives or unnecessary chemicals. Harsh cleaners do work but they come with so much environmental and chemical baggage that they are almost not worth using.

I have two simple alternatives to all of those harsh chemicals. They are so safe, you can even let your kids or grandkids clean with them! They are distilled white vinegar and baking soda. This cleaning tag team are two of the safest and most effective household cleaners and anyone can use them, as often as you need.

I spray vinegar on my countertops and cutting boards to kill food borne germs, and it really works! I also use it for:

  • Cleaning fruits and vegetables
  • Removing odor from plastic food storage containers
  • Cleaning my shower
  • Disinfect, brighten, and deodorize laundry
  • Cleaning windows and mirrors

Vinegar has 1000 uses, and costs pennies per use.

Tip: Always use gloves when cleaning to protect your hands and nails. Keeping hands out of water can also prevent arthritis in your hands!

Use vinegar and baking soda to:

  • Whiten and brighten whites without bleach
  • Clean your toilet! Add a few drops of dish soap and scrub away the stains and that nasty urine smell
  • Clean pots and pans
  • Clean tiles and sinks
  • Clear a drain: Use ½ cup of baking soda mixed with 1 cup white vinegar. Leave for 30 minutes then flush with HOT water

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If you have any natural cleaning tips you would like to share, send me an email at I’d love to hear from you!

For more tips and tricks, get my book Age-Proof: Beauty Alternatives You Need to know Here for only $10.95 plus tax.

By Lisa Matsuda

Photo by Yuri Efrernov

My beautiful and talented niece, Lisa Matsuda, is a frequent contributing writer at I think you’ll enjoy this very thought provoking article she wrote. It’s something I’m very proud to post today. Thank you Lisa!Stress Management Part 2: Avoid Stigmatizing Others! 2

Stress Management Part 3: Avoid Stigmatizing Others!

Finishing our second month of quarantine, one thing is for certain: people’s behavior towards others has changed, and not for the better in many cases. Covid 19 has become the leprosy of the 21st century with people now avoiding others by crossing the street when they see them. Even saying hello is becoming tabu as some view communication as breaking quarantine and avoid it to the amusement of some and the annoyance of others. Have you noticed that when you are out for your walk even just LOOKING at someone causes them to look away? How did that make you feel? I’m sure it didn’t help your stress level go down, in any case!

Stigma around disease is not new. From HIV to head lice, people naturally want to avoid infection. The sight of boils, cuts, coughing, and other signs that the body is fighting an infection, make most of us want to run! It is completely natural and not necessarily a bad thing. Fear is the number one influencer of human behavior, but you do not need to have it control your actions.

They’re Sick Because They Deserve It…?

As a society we have been working hard to erase the stigma around disease and mental illness but it seems none of that matters when it comes to Covid-19. Valerie Earnshaw from the National Institute of Mental Health co wrote a fantastic article about stigma and illness. She mentions the “just world fallacy” where many of us believe that if we do everything right, such as wash our hands for 60 seconds rather than 20 seconds, then we will not get infected. This of course is not necessarily correct. We subconsciously assume anyone who catches something somehow deserves it. Maybe they didn’t wash their hands long enough, or maybe they didn’t social distance properly. Maybe you saw their kids playing outside! SHAME! It somehow never crosses the minds of some that they may contract it too. This also causes people to avoid testing for it because we know people’s reactions to someone with the virus are sometimes worse than the actual virus itself. We are quick to judge and slow to sympathize.

The good news is that there are still many people out there who are working hard to dispel the stereotypes. Many celebrities have come out saying they have Covid-19 or have had it, and while some of their efforts to comfort the public seem a bit clumsy and cringeworthy, at least they are trying! If they can get it, then we all can!

Be a Good Neighbor!

So how does this relate to stress relief? When you do your positive affirmations and declarations, include others in your routine. Remind yourself that you will smile at the mom walking her kids around the neighborhood. Smile at the elderly couple who are taking a turn around the neighborhood. Say “Hello” to that grumpy lady that you see all the time. Who knows? Maybe you’ll cheer her up! And if not, what’s wrong with being civil in a time of increasing incivility? Not only will this lessen their stress, doing good to others will lessen yours!

If you have had Covid-19, or have it currently, do not worry! You are not alone. You are not dirty, disgusting, or shameful. You will recover and continue your life. You can be a support for those who are feeling shunned by society because of this virus. You can be the positive influence others need to recover. Join a support group for people recovering from Covid, or start your own! You may be surprised at who joins your group and they will always remember your kindness during their time of stress,

Don’t forget: the quarantine was put in place to HELP others and flatten the curve. It was not to label others as dirty and “unclean”, and it does not replace mercy and compassion. Ask yourself this: during quarantine, when there is a lot of fear and uncertainty, where many are isolated and lonely, what is YOUR best response to others?

Let’s do out best to be kind to one another!” Amen!

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By Lisa Matsuda and Louisa Graves     

 Photo by Matt Flores

The Ultimate Stress Reliever: Part 1 3What is fun, free, burns calories, tones your legs, relieves stress, and even animals do it? No, not THAT (That works too!) … It’s walking!

Walking is something we can all do right now to relieve stress, calm our thoughts, and declutter our minds. Walking is deceptively simple and extremely beneficial. It’s a great time to pray, listen to music, or just be in silence. And unlike the gym (which at this time is not recommended due to Corona Virus), the scenery can change depending on where you go. What’s the best part (besides being FREE)? It’s ZERO calories, unlike our favorite feel-good snacks that we reach for when stressed.

Walking is recognized by professionals globally as an important part of holistic living. Clinical psychologist and international speaker DR. Robert Puff and international walking guru Manuela Stoerzer Vogt recommend walking to their clients, which include Fortune 500 executives, tired mothers, and mental health patients. It REALLY works!

Waist Management

What is the most obvious symptom of too much cortisol? Yes, you know it! Added inches around the waist! Cortisol increases glucose in the bloodstream causing fat to accumulate in this not so great area. Do your best to skip the unhealthy snacks that we ALL want when we feel down and out. Nip this cycle in the bud by taking daily walks to lower cortisol and get rid of excess glucose. Your wallet will thank you.

Great Minds Go For Great Walks

Overproduction of cortisol also produces brain fog. You know that feeling you get when you are stressed out at work or home, you have deadlines, issues to solve, kids screaming and no creative ideas or helpful strategies come to mind? You feel completely blocked. Yup, that is cortisol producing the fight-or-flight response. Walking is a great way to fight brain fog, recharge your brain, and rekindle your creativity. Albert Einstein took walks which he claimed help him work out complex problems. Steve Jobs also was a big believer in the power of walking, concentration, and idea generation.

How Much Should I do?

So what is the optimal length and speed your walk should be? 30 minutes a day is the recommended amount, but feel free to do more if you can. A brisk walk is preferred over a slower pace, but please keep in mind your physical abilities. You should have fun on your walk so don’t stress if you can’t do 30 minutes right away. And be sure to keep your mask around your chin so you can move it up and over your mouth and nose when you pass by another walker on your path.

Amp It Up!

Interval walking is good for those who want more intensity. Warm up by walking at a moderate pace for the first 5 minutes. Then walk as fast as you can for 60 seconds. Don’t forget to pump your arms as this helps you burn even more calories! When the 60 seconds has passed, resume your moderate pace for another 5 minutes. Repeat as often as you can for maximum results!

(Excerpts taken from, “Age-Proof: Beauty Alternative You Need to Know”)

For more tips on health and wellness, check out my book, “Age Proof: Beauty Alternatives You Need to Know”. Available as an ebook and paperback.





Avoid Skin & Body Care Products with Fragrance:

Avoid Dangerous Ingredients in Your Skin & Body Care 4

We all like to indulge all our senses, including our noses! But let’s be honest: would any of you spray perfume all over your face?  Definitely not! Many skin care products on the market are laden with synthetic fragrances. But did you know that those perfumed products often contain harmful ingredients that can cause damage to our skin, our health? What are these harmful ingredeints in skincare and makeup?

Here’s a list of potential serious side effects of fragrance:

Headaches, eczema, asthma, skin rashes, and hormone imbalance. Often called endocrine disruptors, these compounds can disrupt the body’s hormonal balance and in some cases can cause cancer, tumors, birth defects, and other disorders.

The term “fragrance” comprises of over 3,000 chemicals according to the IRFA. When the single word “fragrance” is listed in your favorite cosmetics or lotions, not to mention a host of other household products, that single word could mean multiple combinations of many toxic compounds, not just one ingredient. One study found that products with “fragrance” listed in the ingredients can contain between 50 and 300 ADDITIONAL chemicals! Between facial cleansers, toners, serums, and moisturizers, this could mean anywhere from 200 to 1200 separate chemicals applied to your skin, twice a day!

Cosmetics companies do not have to list every ingredient under “fragrance“ as this is considered a proprietary company secret. While most of us are used to fragrances, the fact that the ingredients are not listed, should cause us plenty of concern.

Synthetic fragrances are widely used in commercial products to mask the scent of cheap ingredients found in many skin care and anti-aging creams, lotions, body care, grooming items, sunscreen and makeup products lining the shelves of drugstores, department and cosmetic stores. Avoid these harmful cosmetic, skincare and sunscreen ingredients by choosing healthy, safe alternatives, formulated without these additives.

The good new is…  women and men love the products listed at because they are free of cheap ingredients, therefore we do not have to mask our products with fragrance. And our fragrance free skin care is gender neutral so it is enjoyed by men and women. Our products are formulated in the USA. They are professional strength and made with premium quality, world class ingredients, in the highest concentrations so our customers get results. We have a very high re-order rate because our products really work and best of all – they don’t cost a fortune.

Safe Handling Procedures: Rest assured knowing that because we are a small family business,  only one person packs your order, using latex-free gloves. In addition, our packing tables, equipment and all tools are wiped with alcohol or hospital wipes to ensure safe handling.  This is another reason why we get so many re-orders. Our customers trust us!

Avoid Dangerous Ingredients in Your Skin & Body Care 5

The custom line of products include those seen in this photo, plus even more new products as listed below:

Beyond Clean Cleanser, Soothing Toner, Exfoliating Enzyme Powder, Ultimate Age-Proofing Complex, De-Aging Solution, Night Nutrient Cream, Eye Perfect, Beyond CP, Ultimate Ceramide & Lipid Serum + Antioxidants, Vitamin C (20%) Serum + Antioxidants,  Lip Renew & Plump Gloss, Rejuvenating Body & Hand Lotion.

 Suraya W. from California has reordered many of our products – over 99 times!. See her review below:

“I’ve been going to the top dermatologists in LA and I’ve tried many top products… I don’t know how I came upon Hollywood Beauty Secrets, but thank God I did!! Somehow Louisa vets the best products for the most reasonable prices. I’ve been in heaven with all of Louisa’s choices… BTW: everywhere I go, people ask me what I use on my skin, even the top (Los Angeles) dermatologists!!!”

Enjoy Products and Get free S+H in the USA. Sign up for our free newsletter to get our weekly discount coupons. 

What are Phthalates?

Avoid Dangerous Ingredients in Your Skin & Body Care 6

Phthalates are a group of chemicals that give plastics their flexibility. They are often called plasticizers. Some phthalates are also used as solvents (dissolving agents) for other materials found in toys, garden hoses, vinyl flooring, air fresheners, car dashboards, candles, and more. Phthalates are also found in many commercially made cosmetics, grooming and beauty products such as creams, body lotions, sun screen, hair spray, nail polish, body soaps, shampoos, lipsticks, and synthetic perfumes.

But what’s very alarming is that phthalates cause a host of side effects, such as hormonal imbalances, gestational diabetes, miscarriage, reduced sperm count, slow metabolism, impaired thyroid function, rashes, allergies and cancer!

Avoiding phthalates before and during pregnancy is necessary for the health of the fetus. Do not microwave your food in plastic as chemicals can absorb into the food. Avoid any skin care, cosmetic, grooming or household product that might contain phthalates.

Choose skincare that is Guaranteed fragrance, phthalate and paraben free!

At we’ve been promoting fragrance, paraben and phthalate-free products for many years. We care about your health. If you’re not sure where to start, you can email your name and day time phone number to and Louisa will personally discuss the products that are best for you.  Or try these top sellers: Ultimate Age-Proofing Complex & Skin Uplift Serum. These two powerhouses have a cult following and are proven highly effective.