by Lisa Matsuda and Louisa Graves

Treating the First Signs of Aging 1

Unfortunately, aging IS inevitable. It’s a part of life. Embrace it and take these easy, doable steps to age-defy your skin.

Most women are pleasantly surprised that when they turn 30, they have fewer wrinkles than they thought they’d have…if any at all!

The truth is women in their 30’s and 40’s have benefited from revolutionary information and products we did not have just one or two generations ago. The increased use of sunscreen for one, is a positive and so is the use of proven anti-aging skincare products at a younger age.

I’ve come up with a list of early aging signs and ways to treat them. Luckily, these are relatively easy to address and manage – with the right products!

  1. Drier, dull skin:

Tightness, flaking, and fine lines may show up in your mid-30s, around the time fertility drops. The reason for this is slowing hormones and decreased cellular turnover.

TIP: Avoid the urge to exfoliate TOO much as it can make skin thinner, irritated and inflamed. I suggest exfoliating your skin every three days. Try my premium strength Exfoliating Enzyme Powder which can be used two ways: as a scrub or as a mask, if your skin is very sensitive.


  1. Fine lines, and a bit of hyper-pigmentation:

Around our 40’s, we experience fine lines and hyper-pigmentation. Repeated facial movements, genetics, sun exposure, and a loss of elasticity are the culprits here, and unfortunately, the only one that’s avoidable is the sun!

Those little freckles and sun spots are also known as hyper-pigmentation, and should be addressed sooner, rather than later. If you aren’t using sunscreen, now’s the time to add it to your routine.

My niece is 41 now and of the Jersey Shore generation, used sunbeds constantly in her mid 20’s. She lived in a cold climate and loved the sun kissed glow achieved by tanning. But now she is experiencing some  hyper-pigmentation around her eyes. This is just the beginning! She wears sunscreen religiously now and, guess what? She likes how she looks without a tan!  Believe me, there are worse things in life than being pale!


  1. Let’s talk about the neck and décolletage:

Our faces get all the attention, and yet the skin on the neck and chest is some of the thinnest on our bodies. These areas are extremely delicate and sensitive. By our 40’s the decolletage can look red, freckled and leathery if not protected. One of the best products for the neck and chest is my Cellulite Buster & Neck Firming Cream. It’s incredible!! It gently yet effectively resurfaces, brightens, softens and hydrates the neck and chest. Some of my clients also apply it nightly on their faces in addition to their neck, chest, upper arms and thighs. Another option is my Night Nutrient Cream which hydrates, resurfaces and also helps to address UV sun damage. Either product can be applied at night.


  1. Loss of volume, lines and bags under the eyes:

Many women lose fat in their faces as they get older and one of those places is under the eyes. I get loads of inquiries asking how to properly treat this area. My answer is Eye Perfect. It addresses lines, puffiness, bags, dark circles and also helps to firm the delicate skin around the eyes with incredible DePuff® and myriad antioxidants.


  1. The sagging chin and jowl:

By our late 40’s and into our 50’s, the volume in our faces shifts from the top, down to the lower half, dragging down our overall look. You may notice sagging jowls, a loose chin and the neck not as tight looking as they were – even just 5 years ago. I use and highly recommend the Facial Flex. Just 120 reps takes only 2 minutes. Do it in your car, or while watching TV. An amazing facial toning device fora great price at Get the flex bands there too.


Below are a few more outstanding solutions you may wish to try

To achieve moist and dewy-looking skin, gently exfoliate twice a week using my Exfoliating Enzyme Powder, then apply Ultimate Ceramide & Lipid Serum + Antioxidants on top. UC&LS+ A is rich in fatty acids, contains premium quality hydrators that keep skin soft and supple as well as antioxidants to nourish and protect the skin. And it contains NO fillers or fragrance!

Another option for evening is my Skin Uplift Serum, with two peptides, powerful age-defying sea kelp, collagen, hyaluronic acid and skin firming DMAE. It brighten, tightens, firms and helps repair and prevent wrinkles. Some women apply it on their upper arms.


For daytime, popular Ultimate Age-Proofing Complex is a top seller with three proven peptides, loads of antioxidants, skin softening and redness-reducing pomegranate seed oil, and maximum strength EGF which is a powerhouse protein that helps put volume back in the skin. Below are just a few of Ultimate Age-Proofing Complex’ incredible benefits:

  • Copper-Tripeptide-1 is a power collagen and elastin stimulator which keeps skin thick, reduces redness and broken capillaries, and it encourages the production of glycosaminoglycan’s (hyaluronic acid), to keep skin plump and soft.
  • Palmitoyl Oligopeptide and Palmitoyl Tetrapeptide-7 also stimulate the production of collagen and hyaluronic acid to help prevent, repair and smooth fine lines and wrinkles as well as brighten the skin tone.
  • Astaxanthin is a powerful antioxidant 500X more potent than vitamin E. It helps the skin recover from environmental damage and stress to diminish the look of fine lines and wrinkles.
  • Alpha Lipoic Acid neutralizes free radicals and dissolves toxins in the skin. It also gently exfoliates and reduces fine lines and wrinkles.

After applying your day cream, be sure to apply sun screen. Check out my favorite, nano-particle-free, safe and healthy 30 SPF sunscreen at

All my products are formulated with your concerns in mind! In addition, you can shop with confidence because only one person packs your items and we use safe handling procedures to help protect our clients from COVID-19.

You can find all of these in my SHOP!

Stay Home, Stay Safe and Save lives.


Now that the weather is warm, spending time outdoors is a given for most people. Other than applying an effective sunscreen, there are other red light therapy for skinpreventative measures you can take to protect yourself from the sun’s harsh UVA and UVB rays. If your skin suffers from sun damage such as spots, sunburns or wrinkles, there is help in the form of red light therapy. Here are a few ways in which red light therapy can help heal your skin from sun damage.

It not only helps address wrinkles associated with sun damage  – The powerful wavelengths of red and infrared LED lights (which – BTW are not UVA or UVB rays) offer a safe and powerful two-in-one treatment to help fade sun and aging spots and repair and prevent wrinkles. These scientifically proven wavelengths of light can also address other aging areas of the body, such as repairing the damaged collagen associated with cellulite on the arms and legs and stretch marks on the tummy. It also helps to quickly heal wounds and inflammation associated with burns (such as sunburns) or pain such as lower back pain or arthritis.

It does not use harsh chemicals – While there are chemical options to fade spots, Retin A, for example, costs about $175 a tube. It also entails medical lasers which require downtime and cost thousands of dollars. Why not invest in an FDA-approved Red Light Therapy medical device for home or office use? It’s safe, has no side effects and is far more cost-effective than lasers and retinoids.

If you are looking to shop all of our red light therapy for skin products, offered at deep discount prices, visit our store today at Hollywood Beauty Secrets.

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